The latest update to Google Analytics 4 brings valuable enhancements to traffic source insights, encompassing both paid and organic channels, thus presenting users with greater opportunities for optimization.
Google Analytics 4 has introduced eight new dimensions tailored for tracking and analyzing paid and organic traffic sources:
- Manual source.
- Manual medium.
- Manual source / medium.
- Manual campaign name.
- Manual campaign ID.
- Manual term.
- Manual content.
- Manual source platform.
These additions serve to deepen your understanding of user behavior and performance across various channels, empowering more robust reporting, explorations, segmentation, and audience analysis. With these insights, you can refine your content strategy more effectively.
Dimensions, in the context of Google Analytics, represent the characteristics or properties of your data. For example, the “City” dimension reveals the starting city of a session, such as “Paris” or “New York,” while the “Page” dimension provides the URL of the viewed page.
