Google probes destructive Local Service Ads tactic harming business lead generation

Google is currently examining a concerning strategy related to Local Service Ads (LSA) that has the potential to severely impact competitors. The tactic involves linking multiple LSAs to a single Google Business Profile (GBP), resulting in the ads becoming invisible and effectively eliminating any leads generated. This loophole could be exploited by competitors, who could…

Read More

Google is discontinuing websites created using Business Profiles.

Businesses seeking to uphold their online presence will be required to reconstruct their websites using an alternative platform. Websites crafted through Google Business Profiles are scheduled to be deactivated in March. During the interim until June 10, customers attempting to access your website will be automatically redirected to your Business Profile. After this date, visitors…

Read More